The Fashion Activist: Noa Noa

A classical show with the old Danish classic design brand Noa Noa. Though you never know what to expect of this brand as it seems like they have been great at adapting to the time and trends of Scandinavia. I have never really been fan of Noa Noa or been visiting their stores much. I only own a black bolero from them, but still they have a place in my Danish fashion heart, even though they seem a bit to romantic for my style.

Attending this show apparently meant that you got served nice canapé’s, fresh fruits and champagne, and being seated front row by the lovely Lisa, really helped the mood quite a lot. I did not attend any other show with this focus on customer satisfaction!

First of all Noa Noa has picked the most lovely girls as models, they looked both healthy and very happy to be working, this made me very happy as often you get to look at these rather skinny almost unhealthy sad and pale looking models. These girls smiled with both mouth and eyes, had great shine to their faces and were not too skinny, just thin and tall.

The clothes was still very feminine and the colours as well. The pastel palette seems to continue for next summer, though it’s not a bad idea. For this collection it was also the small details you should notice, like the many detailed collars, the crocheting and patterns.