In my eyes, is this new brand & Other Stories a more sophisticated and trendy brand than for example H&M's other brand COS. The new approach seems more bold, older than H&M but younger than COS age and targetgroup wise. It seems fashion wise to be more a statement for stronger and more creative looks.
I am really looking forward to touch and feel the fabrics, to see if the quality is better especially because the price range should be around COS', which means more expensive than H&M normal prices. But as you can see on below images, they seem to use a lot of leather, more detailing and bolder cuts which makes the clothes more unique to the brand. Even the shoes look a lot more interesting and bold as well as the make up!
I will keep you updated on the launch or any other news here or on Facebook.
The little black dress with interesting details
Lovely mix of colours and cool shoes for summer!
Blue mascara, Ohh how I love it, this means I can keep my own for another season!
This suit is fabulous, I can't wait to see in real life!
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