19 Feb 2013

The Art of RAW - The Unlimited Possibilities of Denim



Have you seen this cool video telling you about the process of making a pair of denim jeans at G-Star? Skrillex has made the music for this amazing video and the mascot "Skeleton Dog" is also featured in it. 
Even though in Denmark, G-Star has had an downer because a certain young target group starting wearing their jeans, I still feel the brand has something new and raw to offer, though they should consider whether or not Quint or Quintess were the right retailers for them!

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